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About Starlit

Meet Sara Rasch

I have a background in business. They have a craft I deeply respect. Starlit is what happens when those two things meet.

Sara Rasch
Minneapolis, MN

I always wanted to be in the beauty industry.

When I was younger I seriously considered cosmetology school—I hated traditional school. I ended up going to college anyway and actually loved it. Graduated from the University of North Dakota in 2023 with a degree in Philosophy.

But the itch to be in the beauty industry never went away.

Now I work at a salon in Minneapolis alongside the stylists—and I see how much they work every day. These women are on their feet for eight hours straight, cutting, coloring, and chatting—basically the ringmasters of their one-woman show.

They're incredible at what they do.

And I kept thinking: there's no way I could do all of that by myself. So I started wondering if they must feel that way too?

Turns out, yeah. They do.

What do I offer?

You already know your business better than anyone. I just handle the parts you don't want to do.

Imagine having a personal assistant who only works on your business. She handles your DMs. She posts for you. She notices when a client hasn't been in for four months and does something about it. She deals with the awkward cancellation stuff so you don't have to.

That's me.

Here's how it works.

If I asked you what you normally make in a week, you'd probably say "it depends." And that's a totally valid answer—your income fluctuates based on how many clients you have and what services they need.

You wouldn't charge the girl with short, fine blonde hair the same as the one with thick, dark hair asking for a full highlight. Different hair. Different strategy. Different results.

That's how I think about my clients too. Some stylists need a full content strategy and complete back-end overhaul. Others simply want someone to take posting off their plate. We figure out together what's actually going to move the needle for you—and sometimes you come in thinking you want one thing, and you leave with something different and better.

My services start at $185 and cap at $400/month.

That's right—Starlit gives you immunity from business guilt and the most it would cost you is $400.

For less than $400, you get your evenings back. Your weekends back. More time with your family and friends. And the mental space to just be a stylist again.

Can you put a price on freedom?

Yes. I just did.

So now what?

Stay exactly where you are. Or try something different.

Here's what's next: you take the quiz, I review your answers, and I reach out personally.

Try it free for 2 weeks. If it's not for you, we part as friends.

Take the Quiz →